Business Opportunities - Mail Order Marketing
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The Mail Order Marketing Business has been and still is a profitable venture. Customized to meet the demands of consumers, it is an appealing business venture that reaps good dividends.
As an enterprise, can be profitable and does not require any specialized training. All you need is loads of hard work, good research and the capacity to provide personalized customer service.
You can even venture into it on a part time basis. To quote John Schulte (Chairman - National Mail Order Association) "You can find ways to make things happen part-time from your kitchen table," says Schulte. Starting part times saves you financial worries and gives you the time and space to work out things.
You do not require either a huge stock or a warehouse. You can start with a single product. In addition, you can organize a drop-ship arrangement. You buy the product from the manufacturer or wholesaler and he will deliver it to your customer on your behalf.
The other forms of Direct Marketing include telephone, fax and e-mail. The Internet figures as the most prominent mail order medium after the catalog. Your credibility value increases if you are Internet-savvy. It helps to put up images of your product.
TV and radio commercials are other forms. You could negotiate a deal. The outreach is local and effective. Another way is through the classifieds section of newspapers. They are an economical way to experiment and reach out to a wider audience.
Though filled with potentials, Mail Order is not as easy as it sounds. As is the case with any venture, it has its own share of shady characters. You have to overcome this and instill trust in your consumers.
The customers too profit from mail orders. In today’s fast paced and time-constrained world, one would rather spend quality time with family rather than browse around in markets. Mail orders give them the scope to choose, decide, and get the entire family involved from the convenience of their homes.
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