Business Opportunities - Market America

ProgramCritique.com Review:

Market America is an Internet marketing and product brokerage company. It has specialization in mass customization and one-to-one marketing. It became operational in 1992. Its headquarters is in Greensboro, N.C.

Market America stresses on product retailing. It delivers high quality market-driven products to end customers using its network of independent distributors. It has set new standards for the direct-sales industry through the effective use of Internet technology. The company values the established policies and procedures while carrying out its operations.

The products of the company help customers enjoy their lives by making them look good and feel good. They do not develop products for the mass. They aim at providing mass-customized products to cater to the needs of each customer.

Market America is in the forefront in propagating concept of ‘Mall Without walls’. It delivers products to customers through a strong brokerage distribution system. Its representatives take the products to the customers.

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While servicing the customers, the representatives also collect product-preference data from them. The data include the likes and dislikes of the customers and information on what kind of products each individual customer wants. The company analyzes the data and then locates manufacturers to create personalized products according to preference of the customers.

Market America, through its National Meeting, Training and Seminar System (NMTSS), provides solid support and training to its independent UnFranchise Owners. Each of the UnFranchise Owners maintains a strong network of representatives. They receive a coordinated, standardized and comprehensive business introduction.

The company organizes regular meetings for the UnFranchise Owners and provides them with the management, sales and marketing tools. These tools include motivational and instructional audio CDs, videotapes and monthly publications. The company also brings out its own publications - the Market America Career Manual and the UnFranchise Management System. The field representatives for Market America win rewards not only for their success in selling, but also for their leadership and management skills.

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