Business Opportunities - Marketing And Sales
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Marketing and sales frauds are rampant in all categories of businesses- small firms, huge business houses, big organizations, grocers, retailers, banks, brokerage firms, etc. Frauds could be of different types- defrauding customers, defrauding parent companies, defrauding employers, etc. In some cases, it could be handiwork of a single or a group of individuals out to blemish goodwill of company. Sometimes rival companies conduct fraudulent dealings to bring down other company. Anyway, frauds in marketing and sales are an inherent part of businesses today.
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Marketing and sales frauds over a period cause loss of sales and goodwill of the company. Sometimes successful employees resort to unfair means to keep their level of success. In some other cases, top officials and executives steal away limelight and honors from deserving employees for their own vanity. Competitors within company can stoop down to any level to achieve or keep their level of excellence. Such erroneous activities are contagious. When an employee practicing incorrect practices goes unnoticed for some time, others also feel that he is winning along while they are struggling. Therefore, they also feel like trying such wrong means and earn extra bucks without laboring. These cases abound in performance-based businesses.
Business houses and individuals would do well by recognizing frauds at grassroots levels and nip them in their buds. You could educate employees about these wrongful activities. Instead, reward employees for their honesty. It is better to have business dealings with reputable and trustworthy companies. Individuals can get all deals and promises in writing to avoid any frauds at later stages. Auditors can detect frauds by going into the depths of sales promotional methods and techniques; check all bills and invoices thoroughly. Companies should keep all financial information confidential with only few employees. Telemarketing frauds are slightly difficult to detect.
Individuals attempting to start home businesses on the Internet should avoid pyramid schemes and gifting clubs, as these are sure to fall apart any day. Most e-mails for moneymaking opportunities are equally fraudulent. Therefore, it is best to develop business relations with dependable companies.
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