Financial Institutions/Services - Most Choice
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Martin Fleischmann and Michael Levy are co-founders of MostChoice.com. MostChoice.com is an insurance brokerage firm on the Internet. Martin Fleischmann and Michael Levy are recipients of awards for ranking among the top fifty entrepreneurs of 2005 according to Catalyst Magazine. MostChoice.com has had the second highest overall total in total and average growth between 2002 and 2004.
Martin Fleischmann has a wide experience in consultancy. Prior to MostChoice.com, he had been with Strategic Planning Associates and A.T. Kearney looking after all marketing and other operational projects for various Fortune 500 companies. Michael Levy had his own financial planning firm dealing mainly with investments and insurance before starting with MostChoice.com. Michael has a Master’s degree in taxation from Georgia State University.
Michael Levy and Martin Fleischmann started MostChoice.com in 1999 to help clients seeking advices on mortgage, real estate, insurance, and other investment advice. MostChoice.com functions in collaboration with other brokers and agents in the region. MostChoice.com is a free service and it combines the advantages of online quotes and professional services through mortgage brokers, insurance agents, and real estate agents.
The main aim of MostChoice.com is to help consumers and clients assess and purchase insurance and other financial products in a simple and fast manner. Hence, they combine the efficiency of the Internet with personalized services through local offline insurance and real estate agents. Various independent agents are also equally responsible for the success of MostChoice.com.
Initially, MostChoice.com would generate leads, pass them to insurance agents to process, and convert them into sales. All together would split the commissions, which were their earnings. Slowly, this arrangement developed problems, as offline insurance agents would take the free leads but would avoid sharing commissions. Therefore, MostChoice.com suffered a huge decline in income.
However, Michael and Martin soon devised a way out. They could identify the problem and changed their working pattern. MostChoice.com would only generate and sell leads to insurance agents on a payment basis. Internet search engines like Yahoo! and Google supply relevant information and the company is now earning millions in profits.
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