Franchises - Specialty Food
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Specialty food is a unique and costly food item made in little quantities from best quality ingredients. Normally such food items range from unique cheese, excellent wines, special nuts and biscuits, sauces, jellies, jams, meats, and different beverages. Business opportunities exist in marketing these food items through mail order, distributorships, departmental stores, and special food stores.
Popularity of specialty food: New York marketing consultant group- Frost and Sullivan report in “Gourmet Foods in the U.S” that Americans consume more than $13 billion specialty food within a year. Such high popularity of these food items is due to their natural ingredients and absence of preservatives. It is a craze with young and floating population having classy taste buds. Hence, business opportunities in sale of these food items guarantee good and excellent returns.
How to start or set up specialty food: High popularity invites many business entrepreneurs to deal in marketing and distributing of specialty food. Initially, you need to conduct extensive research into pros and cons of commercial production of these food items. Maintain high quality of food items and follow safety and sanitary regulations to earn good profits from this business opportunity. Besides, you need to ensure proper packaging and labeling. It can then prove to be a successful home-based business venture.
How to maintain existing market for specialty foods: After developing specialty food, remain ahead in competitive environment by visualizing future markets. You should constantly analyze consumer demands and effective marketing acumen of your business to target these demands. Improvise technological and marketing skills to adapt to changing business environments.
How to market specialty food: Food scientists with good knowledge of microbiology and chemistry test and fix shelf life for specialty food items. Specific marketing techniques include distribution of samples in busy malls, supplying through mail order or distributorships. Customers could fill up questionnaires, providing insight of their satisfaction levels. Set appropriate shelf lives depending on environmental conditions. Pack them in attractive packages and protect them from any chemical reactions. First, market small quantities of specialty food to understand market forces and increase demand. After successful marketing of initial lot, increase quantity of products in the market.
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