Home Based Business Opportunities - Bulk Email
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Bulk Email was a popular concept in the early days of Internet marketing. People bought lists of leads and sent bulk email. Bulk email is also called spam, email marketing, opt-in mailing, permission mailing, safe list, mass email, broadcast email, etc. This trend, however, is disliked today. Internet Service Providers generally block them and even AOL is doing the same. The end-users too just delete them without even a cursory glance.
An unsolicited bulk mail is not a good marketing or promotional strategy. Sending spam mails can cause you legal problems and give rise antispam attacks and you most probably will not make money. However, "opt-in mailing" or "permission based mailing" is effective and legal. The term is self-explanatory. This means that people have registered for it and either have given you permission or have asked (opted) for the mails. Classic examples of these two types of mailing are Newsletters and Ezines.
This is an effective and just way to advertise. It does not annoy your customers as these people have opted for your mails and enthusiastic about what you have to offer. Creating and sending newsletters is a nice decent way to get recognition and fame. Many marketing gurus have achieved fame and fortune via newsletters. On the other hand, if you are still interested in sending out impulsive or impromptu bulk mail, ensure that your target list is of those related to your field.
It is advisable to avoid firms or individuals selling lists and try not to use these purchased lists. However, if you must remember to research well and purchase only high quality lists and from reputed sellers. You must be careful; otherwise, you could land up in trouble. As said before, it is much more ethical and effective to create your own mailing list that is within your sphere of interest, over a period. Bulk email can be effective or ineffectual. It has the capacity to either build or break down your business.
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