Home Based Business Opportunities - Insurance Agent
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An insurance agent is more than just an excellent salesperson. He has to have a personality that can mold itself to the various needs of the customers, and the policies/products that he has to offer. The agent must also possess superior mathematical skills and constantly update himself with the within the insurance industry.
Many factors contribute to making a successful insurance agent. First, he should be familiar with the wide range of fields like life, health, property and liability insurance. A bachelor’s degree in business or economics is necessary, but is incomplete without finance, math, accounting, and public speaking skills. He should be proficient in handling and using software. Working under an insurance agent first gives good firsthand experience. It is also necessary to obtain a license for practicing, and continue to obtain more certification to further your advancement.
An important tool for an insurance agent for all his appointments is his laptop computer equipped with all the necessary software. It is almost like carrying your office in your bag. It presents an accurate, responsible, and professional picture to the customers. Being able to communicate all information effectively, to a prospective client in particular, is necessary.
Providing customers with company brochures, fact sheets, comparison charts, testimonials from other clients, and other visual references of the benefits of your services gives the customer greater visibility of your company, and encourages him to do business with you. Policy applications and useful information related to them must always be in your bag. Freebies such as sticky notepads, stress balls, thermal mugs, golf tees, and dual keychain/flashlights also work in attracting customers. However, the most important thing that can dramatically increase prospects is the agent’s preparedness.
Inexpensive marketing techniques like direct mail, phone dialers, fax blasting, post cards, seminars are options to consider but the thing that promises to deliver what all of these marketing techniques cannot, is a lead service. A lead service gets an agent started by pre-qualifying prospects and delivering those prospects to the insurance agent. The agents are put into contact with people who are already looking for what they have to offer.
A lead service provides them with the best business opportunity to maximize not only their investment but also their time. Insurance agents, not limited by preconceived marketing notions, can still play the numbers game, in their favor.
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