Internet Marketing - Associate Programs
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An associate program is a link that directs a user to another site that offering something. When somebody reaches a commercial site through the link in your site and makes some purchase from the site, you get a commission for that. This commission is usually 5-20% of the purchase price. Software retailer Beyond.com and bookseller Amazon.com are the examples of companies with affiliate programs. One can have affiliation with these commercial sites and direct people visiting his or her site to those.
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Anybody can add significant value to his or her website using associate program. A good site can become more useful and productive if it offers different products and services as an associate.
There are some other types of associate programs also. Web Cards is an associate program that pays $1 to affiliates each time a user asks for a free sample of their product. The product is actually a postcard of an image or a website. The best part of the deal here is that the user does not need to spend any money. Yet, an affiliate gets a small fee for it.
One should remember that associate programs increase the usefulness a site only if the commercial site offers the users something useful. Associate program may affect the ease-of-use of a site, but it will help the users. They may visit a site searching for a product or service that it does not offer. However, the site can at least direct the customer to a site that offers that particular product or service. It will satisfy the visitors to a site. People would definitely like to revisit a site that leads them to a good purchase.
For the success of an associate program, it is necessary to make sure that the content of a site matches the program. Otherwise, the visitors may get irritated. For example, if one is having a website on watches, it is better to avoid giving a link to a pastry shop.
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