Internet Marketing - Autoresponders
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Autoresponders are e-mail addresses, which mechanize the process of answering e-mail marketing leads. E-mails are important for one’s business since they help generate feedback and are an affordable method to publicize one’s business. However, it is not possible to neither answer all e-mails received in a day nor can their business potential be ignored. That is where autoresponders come in. They immediately send a reply to any e-mail received at the autoresponder’s address. An autoresponder serves many purposes like sending information about one’s business, answering FAQs about the business, sending free articles to regular visitors, sharing business information about pricing lists and resumes and advertising one’s products or services. Several autoresponders are programmed to send out a fixed number of messages regularly.
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Autoresponders programs are available free on many web sites like getresponse.com, or.fastfacts.net. Web hosting companies may offer this for a small monthly fee but the disadvantage is that one is limited only to one message per autoresponder. Alternately, one can also purchase an autoresponder and install it on the computer or purchase it online so that all the data is stored online on the server. The types of autoresponders available vary from software that runs with one’s e-mail program or a specialized script that runs on one’s web hosting company's server. This script uses a web page form or may just function with one’s e-mail account and is programmed to send out a standardized message to a specific script or e-mail address whenever an e-mail is received.
Autoresponders are a good way to advertise one’s business by creating a digital signature to accompany every autoresponder reply. It must consist of the name of the company, contact numbers and addresses, and a brief message about the company’s products and services. The signature serves as a reminder to the client every time it is sent along with the e-mail and can lead to generation of new leads. Autoresponders can be used to send free courses on a particular subject to potential clients. The content of the message should be packed with information so that the client comes back for more. For this, one must carefully design the content of the course and load it onto the auto responder.
The variety of autoresponders is discussed below. Paid Auto responder Services provided by companies should be chosen depending on the unlimited mails offered, list management, tracking features, unlimited message length and follow up, time and date features, with facility for personalizing messages and unsubscribe management along with good customer service. Free Autoresponders Services offer fewer features and carry advertisements of third parties. Web Host Autoresponders are available with the paid web host of one’s website, with restricted facilities like single reply to a message sent but it can be useful for people who request information, a copy of an article, or thank you messages. Software Autoresponders offers unlimited follow up replies and list management services but one needs to be online throughout to respond to the e-mails received. CGI Script Autoresponders are installed on one’s web host server so there are no monthly fees to be paid but the web host server has to be reliable.
Thus, a plethora of autoresponders is available in the market. One has to select the right autoresponder depending on the purpose for which it is to be used and the money one is willing to pay for it.
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