Internet Marketing - Bad Marketing
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Knowledge of Bad Marketing is equally essential. You should have adequate knowledge of both the techniques that work and do not work on Internet marketing. In fact, Bad Marketing techniques help you stay away from them by developing an effective system of marketing your products and services on the Internet. You save yourself lot of time and money by staying away from such practices.
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Few areas of Bad Marketing include advertising on News Groups or opting free ads. News Groups are free advertising places but they are no longer in force and you cannot gain anything worthwhile even trying to locate News Groups. Similarly, free ads do not give you any productive leads and it is best to refrain from advertising here.
Spam is another important Bad Marketing technique. Spam refers to sending your e-mails to people with whom you do not have any business contacts. These people have not agreed to receive any e-mails from you. If you just collect all the e-mail addresses that you can lay your hands on and mail them about your products or services, it is equal to spam. Now spam blockers close off all spam and it can no longer serve as any marketing techniques. Rather, it is now a Bad Marketing technique. There are various anti-spammer techniques in use and you could have to pay fine for spamming.
Another Bad Marketing technique is to put up huge sales letter in your ads. You only keep posting repeated information in your e-mails. However, such information does not contain any content; it is only about your campaigns. Those receiving such e-mails lose all interest in your e-mails and the next time you mail them, they just delete it without even opening your mail.
It is therefore best to stay away from such Bad Marketing techniques and concentrate on building trustworthy and lasting relationships with your customers and clients. It pays to send a single good e-mail with all necessary content through your opt-in list. You benefit from a handful of good customers and earn substantial revenues by dealing with them.
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