Internet Marketing - Content Match
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Most Internet businesses must ask themselves this vital question – how does one increase the number of leads you can receive from your sponsored search listings? Pay-per-click search engines such as Google and Yahoo! offer a service called "Content Match". Content match offers you with options on the types of searches you will be listed under. Therefore, when a user types a phrase or set of keywords, your listing will show up.
Besides displaying your existing listings, Content match provides relevant articles, product review, and other relevant links to complement your sponsored search campaign. Many popular information sites including Yahoo!, MSN.com, CNN.com, and ESPN.com, form the Content Match distribution partner network.
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In simple words, Content Match Content Match provides cost-efficient, measurable results. It helps you expands the reach of your existing listings to popular websites, and provides increased visibility to your brand. Yahoo! has a budgeting feature, which helps you to control your advertising expenditure on Content Match campaigns. Yahoo! even offers a set of tools, to adjust your bids and measure your performance.
So how does it work? Every time a user goes to a site, say Google, and views articles or other content pages, Google provides one or more relevant listings on the same page. Another method of getting reader interest is to target a user based on his or her interests and actions. For example, if a user checks up on topics related to learning languages on one site, Content Match provides him with listings on that site or on other Content Match publisher sites.
To get started on Content Match, you must go to the Account Set-Up page of the account you have with whichever pay-per-click search engine you subscribe. Then click the ‘ON’ tab under Yahoo! Content Match Advertising, click on ‘Submit’ to complete the procedure.
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