Internet Marketing - Ezines and Newsletters
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The utility of the Internet as an advertising medium has increased rapidly with easy availability of computers and access to the Internet. The main advantage of using the Internet is that one can closely aim the message to the focus group with greater chances of success. An Ezine is a compilation of related articles on a particular topic with useful links to associated websites.
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An electronic magazine or an electronic newsletter is more effective in sales promotion than a newspaper or a subject specific magazine. An Ezine is cheaper than the published magazines and one’s advertisement is circulated among the target group as soon as it is placed. This saves a lot of money for the home based or informal businessperson with greater chances of success.
Ezines and Newsletters have a universal reach and one’s advertisement is immediately noticed unlike in a published magazine where it has to fight for attention. Therefore, the response from the focus group is quick and instant. This is good for business and one can earn good money even with a tiny marketing budget.
Circulation of Ezines and Newsletters can be increased by a unique method of publicity similar to verbal publicity. In this one must first include information about the topic related to the ezine. Then one should incorporate discrete hints about one’s business in the write up. This should be circulated among one’s entire circle of acquaintances. This distribution is thus free and one gets complimentary publicity for one’s ezine.
To increase the readership for one’s newsletter the communication must be direct, not too personal but one that compels the reader into a quick reaction. The sales pitch must not be overbearing since readers resent any intrusion in their lives. One must request them for subscription to the magazine over the course of about five or six emails only after establishing one’s credibility and winning their trust. Thus, sales promotion in an Ezine is fast, easy, and reasonable and reaches one end user precisely and instantly. It is the best marketing tool for unorganized and home businesses.
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