Internet Marketing - Internet Seminars
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A seminar is nothing but a group of people coming together for the dialogue and learning of specific techniques and topics. It includes talks by several keynote speakers and the attendees have the choice of speakers they wish to listen. Thousands of seminars are organized on various topics every year. Nowadays Internet seminars have gained in popularity. They are of three main types. Informational Seminars with minimum hard sell where the speakers are paid by the organizers to talk about a particular subject and they share their knowledge about this subject with the public. Guru Seminars have low paid speakers who will pitch for a variety of products and discreetly exhort the public to buy them. Backend Seminars are usually free or have low signing up fees and give little useful information on the listed topic. They are usually a front for another product for which one would have to attend another overpriced seminar.
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The advantage of seminars is that one gains a lot of information and meets people with similar interests and problems. One can learn strategies to excel in one’s business and share other people’s experiences. However, it may just turn out to be a waste of time and money. Moreover, the speaker may give factually wrong information, which may lead one into trouble. One can gain the same knowledge by reading a book or attending a class at a university. Seminars are not cures for the ills of business. One should weigh the pros and cons before investing money in attending them.
Organizing Internet seminars is an art in itself. One must choose a topic, which is relevant and current and is likely to interest people. The speech should be to the point and contain correct data. One should illustrate with the help of real life examples to make the talk more interesting. The talk should enrich the attendees and add some value to their body of knowledge. The attendees contain potential clients. Therefore, if one catches their attention then the potential for future business increases. One can start with free seminars addressing personal problems like weight loss or marketing issues for business. The target audience can consist of trade associations or civic groups. The seminar must be publicized through mailers or word of mouth so that some attendance is ensured. The seminar itself must be interactive so that the audience feels involved. One can collect information from them, later analyze the results, and mail them back to the attendees. This gives a chance to maintain communication with the participants for the future. One must also make transcripts of the seminars available to interested parties and share e-mail address or phone numbers with the participants so that customer feedback is possible. Thus, a well-organized Internet seminar can assure good business in the future.
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