Internet Marketing - Larry Chase
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Larry Chase was initially working as a copywriter for many renowned advertising agencies. He was an award-winning writer for over sixteen years for radio, television, print, business accounts, direct response, and consumer goods. However, he soon lost interest in his work and tried switching over to the Internet. Larry Chase set up the first online agency in 1993 and there was huge publicity for his agency as the Internet marketing was relatively unknown then. It was though not a difficult job for Larry because of his extensive experience in advertising, which was of immense help to maneuver across the Internet marketing techniques.
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Several media associations carry out regular columns about Larry Chase due to his long association with the Internet. Trade magazines and newsletters like The New York Times, Business Week, CBS, USA Today, CNN, CNBC, and many more conduct regular interviews with Larry Chase and request his reviews about different products and services on the Internet. Larry is actively into e-commerce, Internet Marketing, Technology, and Customer Service. He uses new techniques for faster and cheaper direct marketing with regular surveys of his products on the Internet.
Larry’s Internet strategies work fine due to his long training and experience in the traditional marketing techniques. He was earlier on the rolls of reputed companies like DDB Needham, Young & Rubicam, and Backer Spielvogel Bates. This experience stands in good stead while offering advices to his clients like EDS, Con Edison, New York Life, Liberty Mutual, 3Com, Time Warner, AutoByTel, and many more big and small companies. His winning combination is a culmination of the traditional marketing principles with modern-day Internet tools and techniques.
Larry has authored a book - Essential Business Tactics for the Net detailing winning strategies coupled with his personal and client experiences. He is also a reputed consultant on the Internet marketing and publishes Web Digest for Marketers, which incidentally is the first online newsletter. He also regularly speaks at various associations and groups like American Society of Travel Agents, Electrolux, National Leasing, Direct Marketing Association, Nationwide Insurance, Fidelity Investments, and the Dutch Marketing Society. Topics of his speeches include Prospecting for New Business on the Net, Use the Net to Make Your Company Run Faster, Cheaper, Smarter and Generate Instant Inbound Leads on the Internet.
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