Internet Marketing - Paid Classifieds vs. Free Classifieds
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Internet marketing is vast and varied. There are several ways of promoting one’s website on the Internet in the form of Paid Classifieds, Free Classifieds, paid for write up and studies. The main aim of every sales promotion tool is to direct traffic to the advertiser’s website.
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An advertiser must always place a Paid Classified in an online magazine. The response rate from readers and the target group is much better. They take the advertiser much more seriously compared to one who places a Free Classified. The magazine promoters sell different locations of the website and charge the advertiser according to the number of times his website address is link. This is an indicator of the effectiveness of the advertisement.
Paid Classifieds will definitely reach the target audience since it is placed in a magazine with a well-defined readership. Hence, it gives more value for money for the advertiser and brings in more business compared to a mailing campaign. In a mailing campaign, the sales promotion letter is sent to a purchased list of emails. The people receiving this mail may not even read it. This is a waste of money and brings no revenue or sales to the advertiser.
Another method of marketing is subscribers agreeing receive a particular number of mails voluntarily. One can promote one’s product in this way through a magazine and be sure that the message has reached the end user. These types of Paid Classifieds can be purchased from the magazine promoters at a more reasonable rate and are sure to generate visits to the advertiser’s website.
Since there are several avenues of marketing available on the Internet one must consider reach, conversion rate, one’s target audience, the marketing budget as well as the time within which one wants the requisite sales. It is always better to advertise in Paid Classifieds rather than in Free Classifieds since this builds credibility and trust among one’s customers.
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