Internet Marketing - Pay Per Click Advertising
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With the rapid growth of Internet, pay per click advertising has become one of the fastest growing sources of online advertising. It is a very cost-effective advertising method, whereby you receive online traffic, which is directly targeted to your products and services. This marketing method makes use of the keyword search technology.
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In 1997, GoTo.com pioneered pay per click (PPC) advertising. Later GoTo.com was renamed Overture. According to a forecast by Forrester Research, the pay per click advertising would reach $11.6 billon in 2010 and become a dominant form of online advertising.
There are many companies, which are providing pay per click advertising services, but the market leaders are Google and Yahoo. Ask Jeeves recently jumped into this field with their own proprietary system and MSN with MSN AdCenter is set to enter this field. There are many other players like Findwhat, LookSmart, Miva, etc. providing PPC services.
The main reason for pay per click advertising becoming so popular is that it provides all the small businesses an opportunity to compete with large businesses, which have an upper hand in all the major search engine results. Pay per click advertising is very easy to use. You just have to set up an account with a company that you consider is right and follow it up an ad by selecting related keywords. After this process, just wait and watch the online traffic coming to your site.
Pay per click advertising is a very cost-effective online advertising method for example, if your bid amount is $0.02 per click then for $10.00 a day you receive 500 unique visitors. Advertisers only have to pay when the visitor clicks an ad. On the other hand, with other advertising methods you will have to spend more money to attract the same number of customers.
Pay per click advertising is an effective marketing technique for increasing sales in a short period as it gives you an increasing number of leads within minutes of launch.
Pay per click advertising can bring you customer traffic and future profits and is a great way to get more and more potential visitors.
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