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Internet Marketing - Pricing Psychology Strategies
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Number of Customer Reviews for Pricing Psychology Strategies: 0

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ProgramCritique.com Review:


Pricing is a key parameter for the sales of any product. You must charge lower or at par with competition and offer value to your customers. Experts have conducted much research into the consumer’s psychology and the factors that influence their perception of pricing. The Pricing Psychology Report by Marlene Jensen is an excellent report with tools that you can use and apply to your pricing strategy immediately.

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Pricing Psychology Strategies is available online for download here.

Marlene Jensen has more than a decade of experience in conducting price testing and has quite a few books on this subject to her credit. She teaches at reputed business schools across the country and provides consultation to big and small companies on pricing strategies and business.

The Pricing Psychology Report is a concise book with separate chapters that deal with deciding prices to get the maximum profits, testing prices, and using the trick of numbers in psychological pricing. Marlene Jensen illustrates how the human brain has a set pattern of thinking that makes people go for prices just a cent lower repeatedly, even though other prices may be much lower. She conducted extensive tests that showed that more people buy a product at say $1.99 than at $1.92.

Pricing Psychology Strategies is available online for download here.

Another important revelation is that raising prices need not result in a drop in sales. Marlene Jensen points out that you will not lose customers if you raise prices by just ten percent of the existing prices. The Pricing Psychology Report contains practical advice and proven methods that have generated sales for actual customers.

Pricing Psychology Report covers topics like differential pricing to different customers, and the use of price cuts. It teaches you to analyze your pricing strategy and to look for under pricing that can harm your bottom line. A helpful section includes tips from marketing experts on the psychology of pricing strategies for the marketer. There are many such interesting insights in the book, Pricing Psychology Report that make it a good buy for every marketer.

Pricing Psychology Strategies is available online for download here.


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Disclaimer: These reviews are for educational purposes only. The reviews given here are personal opinions, and other people might have different views on the products reviewed on this website. You should make any buying decisions based on your own judgment. No guarantees of income potential are given or implied; such income potential is dependent on your own skills and resources. We may receive commission or revenue from any service or product that is purchased through this site.


 
 

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