Internet Marketing - Reciprocal Linking
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Reciprocal Linking is linking of two sites offering similar content through mutual agreement between site owners. Reciprocal Linking increases web traffic on search engines and popularity of your web site goes up. This also increases link popularity of your web site. Reciprocal linking is common among small or medium sized web owners as it helps them gain popularity and higher search engine rankings at low costs. Often, reciprocal linking is available free. Google uses reciprocal linking to assess ranking of different web sites.
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Through reciprocal linking, web master of a web site would contact web master of another web site offering almost same or similar content. This helps in receiving various targeted traffic at both web sites. You also receive traffic from other similar sites. This increases overall traffic at your web site and you benefit from higher traffic and higher popularity of your web sites.
Besides linking similar web sites, reciprocal linking is also a good way of targeting keywords for optimization of search engines. When web sites offering similar content agree to reciprocal linking, they decide on a common term. This term is on display in place of the name of their respective web sites. This increase search engine rankings and brings targeted traffic to both the web sites.
However, it is not easy to locate similar sites for establishing reciprocal linking. Even with similar sites, you need to exercise caution to request for reciprocal linking only with suitable web sites. First, you need to assess web site based on its content, page ranking, looks, etc. You gain only if you establish links with genuine and focused web sites. Otherwise, you lose even the personal rankling of your web site due to poor content and ranking of linked web site.
Although reciprocal linking is the fastest way of establishing better rankings at search engines, yet search engines give more priority to one-way links. Hence, reciprocal linking is not popular with web masters.
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