Internet Marketing - Reverse Search Engine
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For marketers looking to target their advertising at a specific crowd the PPC advertising is an enabling medium. The best PPC search engine is of course Overture.com. Once you are in the top four slots here, you have a good position in all the search engines that has Overture as a partner. It can put one in the best search sites like MSN, Yahoo, AltaVista and Netscape. It also allows one to control cost per lead and target 80% of the Internet users.
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However, one has to keep in mind that being in slot 3 and 4 might be more advantageous than being number 1 and 2. Moreover, most people scan a page from top to bottom. So being at the bottom of the page is also of strategic importance.
Hence, it is advisable to use the reverse search engine of a PPC search, which means you work backwards from the results to reach the keywords. It lets you look for specific keywords and reports exactly how many times a word has been searched for on the web. Being creative is important.
Thus, one has to note several factors like the fact that many people misspell words. One can create web pages that show up in any case, even for people who misspell. PPC traffic could also be diverted by the use of a lead advertisement that targets a market other than the intended shoppers. Therefore, one’s page should display relevant information but at the same time, it can be diversified.
Pureprofile has pulled another nontraditional marketing strategy. It provides what is known as permission based digital marketing service. It is unique in that it lets the customers advertise for the products they want and the companies accordingly get in touch with the same. It allows the user to mail a certain category of companies that he or she has short-listed.
The companies then respond to the queries that have been sent to them. This has three important components. The company is the first as it registers under a particular category with other specifications (like how much e-mail it may want daily). The next is the admin who decides whether to add a company to a category and handles its details. At the end comes the consumer or user who has to fill in a form and send in the category of the company that it may want to reach out.
An interesting net art project is theBot, which is currently used by search engines like Yahoo and AltaVista. The spider is a common bot that crawls from one document to another. When a search term has been fed in, it performs a search and moves from one page to another. It makes moves from one server to another as well. It never visits the same site twice. It performs best on Windows and needs a fast CPU for its optimum performance.
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