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Internet Marketing - Reverse Search Engine Tool


Number of Customer Reviews for Reverse Search Engine Tool: 0

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ProgramCritique.com Review:


A Reverse Search Engine allows you to search for specific words on the web, and then returns results in such a way that the searcher is able to see exactly how many times that term is being searched for across the web. This is a very useful tool because, after having this information, you can then create web pages that match with those terms being searched for.

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Using this method, a low budget marketing strategy has been developed, called PC Search Engine advertising, which enables marketers to target a precise market with their advertising. A prime search engine in this regard is overture.com. It helps grab significant traffic per click by keeping the fact in mind that while browsing when a page is loaded often people first "scan" a web page from top to bottom, and thus the advertiser must position his relevant advertisement accordingly.

Experts like Danny Sullivan, editor of SearchEngineWatch, advise that search services should focus on relevance, not size. When users choose a search engine, they should focus on the usability and relevance of results, rather than on the number of pages indexed. Use of bots is highly recommended. A bot is a computer program that gathers information from the web. The most common type of bot is a spider. A spider follows links between web pages, traversing the web by crawling from document to document. Many search engines like Yahoo and Alta Vista use it to create their databases.

Pure Profile, however, proves itself the best in the field. It enables marketers to be in better contact with consumers by directly heeding to their requests for information on products and services they intend to buy and feedback, and requirements. Some companies that signed up for the engine even before its launch include Abbey, Alliance & Leicester, Avis and Churchill Insurance.

The published requests and opinions can be accessed via Internet by all businesses, providing access to an online audience for campaigns and opinions on products and services.


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Disclaimer: These reviews are for educational purposes only. The reviews given here are personal opinions, and other people might have different views on the products reviewed on this website. You should make any buying decisions based on your own judgment. No guarantees of income potential are given or implied; such income potential is dependent on your own skills and resources. We may receive commission or revenue from any service or product that is purchased through this site.


 
 

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