Have you heard the famous song of Eagles - ‘Learn to be still’? If not, ask a successful salesperson of today and he will let you know what the song is all about. Are you confused? Well, I am talking about the new theory of selling adapted by the modern salesmanship - Reverse selling. It is all about having patience and trying to persuade the customers with a tactful measure of knowledge and humor.
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Buying and selling - the two everlasting and ever-growing businesses, need something new to be successful now, reason being the growing awareness. Today if you want to sell something, the first seed you need to germinate in the mind of your target is ‘curiosity’. Unless he finds something to explore, he will not be interested.
In this busy life of overgrowing tensions in every field, a salesperson should be prepared to find his target in a bad or frustrated mood often. He must know that if he is ready with his traditional but popular theory of selling, his target is also ready with his clichéd reply, which he gives to every other salesperson. How can you make your approach seem different? That is what Reverse Selling is all about.
If a person decides to buy something, money and quality are the two aspects he thinks. He is immune to the bootlicking and the fake promises of the sellers. Today a direct approach is always welcome and authenticity is the ultimate tool to woo the customer. To be successful in today’s world, the salespersons have to come up with something that is least expected. It is a wise approach to stand on the reverse side and make your target think about what you say. Remember, before buying a product, the consumer has already set his agenda. The trick lies in making the target believe that you can read his mind and have a profitable deal to offer. Once the groundwork of building trust is done, there is a role reverse. Now the element of eagerness shifts from the salesperson’s front to that of the customer.
With patience, research and wit, the salespersons can bring a new effect in the common and usual process of running behind the customers. As revolutionary as it may sound, it is always possible to stand out from the crowd. Reverse Selling can certainly take you to new heights of successful salesmanship.
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