Internet Marketing - Up-Selling
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Up-Selling is a way of selling a complimentary product to your customer while finalizing and paying for the main product by your customer. This is a form of following the psychological setup of the customer. While going through the purchase of a product, you try to sell additional product as the customer is already in the mood to buy. Up-Selling is an age-old technique and has been in the selling business ever since business dealings started. Of late, Up-Selling is also existent in the Internet.
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Normally, Up-Selling involves selling of products related to the main product. Such additional products could be slightly different versions of your main product or service. Autoresponder service deals with an inexpensive web based service of following up your e-mails. You could start Up-Selling it with an up gradation of a higher version with little cost. Thereafter, you could sell slightly costlier but more effective up gradation. The ultimate version could be a self-operative auto responder with complete domain of the customer.
Another way of Up-Selling is to place pop-ups on the conformation or download pages to boost your sales even after confirmation of initial sales. You could place additional products for sale like ebooks, news reports, newsletters, etc. on the confirmation or submission page of automation software.
The main factor responsible for success of Up-Selling is these products compliment the main product. Therefore, such Up-Selling products prove to be useful to the customer. The customer also does not feel the additional pinch of the cost of such products as they increase the effectiveness and utility of the first or main product.
However, recent trends do not highlight Up-Selling. Customers are now more aware and informed. They prefer to stay within their planned budget and do not accept Up-Selling of products. In some extreme cases, such Up-Selling results in cancellation of the sale of the main product itself. These standard techniques of Up-Selling seem to be losing their steam.
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