Internet Marketing - Webmaster Resources
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Nowadays almost all organizations are doing business online and according to a recent report by Yankee Group, a Boston-based market research company shows that until 2004 there were around 34 percent small and medium sized businesses in North America conducting their business online. According to that report, 8.4 percent of the United States’ Gross Domestic Product was from online sales. This means, if you are still not aware of the benefits of online business then you are on the losing side.
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Having an online business needs a website, which is a collection of various pages full of graphics and texts, which provide information about your company and products. The outlook of your website depends totally on how you want to make use of your website. You can use your website in various ways to promote your products through useful information, to build your corporate image, to use it as a marketing channel, and for many other reasons.
You can successfully conduct your online business through your website, but it should be designed keeping in mind your online business objectives and your target online customers.
Most of the online businesses use their websites for providing information about their products or services and actually look like their offline corporate brochures.
Many online businesses use websites as a means to promoting their companies and products. These websites usually give you information about company history, products, key executives’ profiles, etc. To create brand awareness these sites also contain information about a recently launched product or service.
Some online businesses provide online shopping services through E-commerce websites. These E-commerce sites contain details about products and services with pictures. These sites also contain a shopping cart so that an online buyer can select one or more products to purchase, and a payment gateway for the buyer to pay for the products or services purchased.
So, if you are a business owner without an online business then you must think about having an online business. You must act fast on this front as your business can grow manifolds.
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