Network Marketing (M.L.M.) - Health Thru Nutrition
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Health Thru Nutrition is a multi level marketing venture started by Arthur L. Franklin in 1993 and operates out of Hampton, VA. He developed the unique products after a visit to Panama, in association with a nutritionist. He was convinced about the efficacy of natural ingredients in curing a host of diseases.
He selected multilevel marketing so that the opportunity to heal naturally would be available to many people at the same time. Health Thru Nutrition has the basic premise to help people Alkalize, Cleanse, Nourish and Balance their Bodies, to avoid disease and heal those who are sick. Arthur L. Franklin has isolated several natural ingredients with the help of trained scientists, doctors and other health professionals, and developed them into products to heal the body. This is the distinguishing factor of his branch of holistic medicine.
Arthur L. Franklin formulated three products with the help of a nutritionist and marketed them under the Metabolizer 2000 series. These products contain specific amount of ingredients like high-grade GTF Chromium trade named Chrome Mate®, which positively improves people’s health. His products contain the correct and safe dosage of good quality Chrome Mate®, without compromising on its effectiveness. Health Thru Nutrition uses sufficient quantity of GTF Chromium and other essential ingredients into its products so that they nourish and contribute positively to the person’s good health. There is no scope for cost cutting. Consequently, only the best ingredients are used in the company’s products.
Health Thru Nutrition has established a direct sales force, which is dedicated to market its nutritional supplements. The aim of the company is to increase the sale of the products by sharing life-altering experiences with members of the public so that they are convinced to enroll in the program. Besides the Metabolizer 2000 series, the other popular products include Coral Calcium, antioxidants, nutritional supplements, digestive aids, metabolizers, energy formulas, endurance formulas, elegiac acid, and a hormonal balance formula.
Health Thru Nutrition has a small-scale of operation, which is good in a way since all the members know each other. The disadvantage is that the company relies heavily on word of mouth publicity and cannot undertake a larger marketing campaign to popularize its unique products.
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