Offline Gurus - Alex Mandossian
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The name of Alex Mandossian is among the top ten people in the American market today with regard to freelance marketers. He also has the credit of owning the largest marketing library hitherto assembled. His marketing strategies are quite sound helping his clients to generate revenue mounting to millions of dollars. For boosting a new info product recently, he has teamed up with Armand Morin and has procured plenty of recommendations along with many JV partners.
The info product of Mr. Mandossian guides you on how to direct market your products using postcards. However, it has certain disadvantages as well that you cannot ignore. The process of direct mailing takes numerous testing procedures. Besides, it is quite expensive as well. Further, it hardly happens that you hit big at the first instance and often, you have to try several times to get the desired result. While buying a mailing list is not easy, you can trust that the guru Mandossian has a worthy technique to disclose to you. The technique may be a bit difficult if you are a novice but things will improve on sticking to it.
His rare collection of books amounting to about 1,800 is really an asset, helping his clients in producing a bulk of more than $183 million by selling infomercials, national retail catalogs, space ads in Parade Magazine, TV spots, Web marketing and postcards.
For all his services, you cannot hire him cheap. His consultancy charge is about $250 per hour. You can talk to him and record your conversation on tape as well. When the price is reasonable for the service it is worth spending on it. He is among the few ‘traditional’ direct marketing experts who have made their way to online marketing quite successfully. His name is associated with some multimillion-dollar promotions, namely the Doctor's Book of Home Remedies (Rodale), Time Life's Wild Animal Video Series, RONCO Food Dehydrator (Ron Popeil), Thigh Master (Suzanne Somers), etc.
Having the credit of being one of the most successful Guerrilla Marketers, he has written many one-on-one Guerrilla Marketing Plans to help the beginners.
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