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Offline Gurus - Don Schultz


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Don Schultz is working as a professor of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism. He is also the president of Agora, Inc., a consulting firm.

He did his graduation from the University of Oklahoma in marketing and journalism. Don entered the world of marketing with a modest beginning as a sales promotion writer for trade magazines after completing his degree in journalism and marketing. However, it did not take him long to move into a management position. He became the advertising director for a Texas daily. Since he had an ability to recognize good advertising, he decided to stick to an advertising agency. He worked as branch manager for Tracy-Locke Advertising for ten years. After establishing himself in the professional field, Don also completed his Masters in advertising and Ph.D. in Mass Media from Michigan State University.

Don Schultz is a profound speaker on marketing issues. He is also a prolific writer and was the founding editor of the Journal of Direct Marketing. Don has authored or co-authored thirteen books. Those include - Essentials of Advertising Strategy, Strategic Advertising, Communicating Globally, Measuring Brand Communication ROI, IMC: Next Generation, Raising the Corporate Umbrella, and Brand Babble: Sense and Nonsense about Brands and Branding.

As an expert on marketing and media planning, Don Schultz offers new analytical methodologies to identify and exploit the synergy between various media forms available. He stresses on developing marketing strategies taking various forms of media together.

Don Schultz ’s seminars cover a wide spectrum of issues including - marketing, advertising, sales promotion, integrated marketing communication, brands and branding, and communication management. He has presented these seminars around the world including - Europe, Australia, Asia, the Middle East, South America, and North America. He has also written articles for many journals and professional trade publications. These include - Marketing News, Advertising Age, Journal of Advertising, and Journal of Advertising Research.

Don Schultz is involved with several organizations working in advertising and marketing. He has contributed generously to philanthropic organizations working in issues such as cancer.


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