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Offline Gurus - E Joseph Cossman


Number of Customer Reviews for E Joseph Cossman: 1
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E Joseph Cossman was an American salesperson largely known in the marketing circle for selling ant farms and shrunken heads through the direct door-to-door method.  His name is also associated with entrepreneurship seminars organized during his lifetime. His destiny took a different shape when after leaving the Army in WW-II he changed a classified ad in a newspaper into a success story through entrepreneurship. The next few decades saw the marketing and buying of over 20 products and his dexterity lay in selling about a million units of each product. It did not take long to establish him as a noted marketing guru of the century.

His next venture lay in sharing his unique marketing concepts and ideas. This resulted in promoting and marketing various new products in the market. This was a way to further extend his entrepreneurial empire and help others in venturing the business. Over two million copies of his writing How I Made $1,000,000 in Mail Order (And You Can Too), published by Simon and Schuster, was sold making him even richer. 

He was keen to disseminate his marketing skills to other entrepreneurs and thus presented a seminar primarily dealing with it, to over 50,000 students who were eager to learn the marketing skills. Crossman got offers from leading universities for providing a "11 Step Entrepreneurial Program", to the students of their educational setup. Joseph had a lifelong dream of getting a formal degree that he ultimately obtained through Pepperine University for the contribution he made to the marketing techniques. Joseph was eager to know if his course made a difference for the students and prospective entrepreneurs. He had the satisfaction to note that the students who followed his course thoroughly made considerable advances in their career. This was a pre-Internet era yet this did not undermine his work in any way.

It is not difficult to comprehend what was the triggering factor behind Joseph’s success. He not only had the experience but also the acumen in marketing. He did not confine himself to marketing a single product or service but his overall field was marketing. Thus, becoming a millionaire was not a big task for him with such acumen and in-depth knowledge of the market. His teachings and courses are recommendable because of their practical and workable nature.


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Awesome individual!: Raimund Huber from Corvallis, OR 5 Stars. 13 of 14
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