Offline Gurus - Jay Conrad Levinson

ProgramCritique.com Review:

In today’s business world, Jay Conrad Levinson is one of the most highly respected marketers. He delivers nationwide lectures on guerilla business marketing techniques for chief professional organizations, companies and universities. He has to his credit more than 27 books, the most popular being Guerilla Marketing Excellence, Guerilla Marketing Attack and Guerilla Marketing Weapons. The appeal of his writing can be gauged from the fact that they have been translated in 37 different languages of the world.

Jay Conrad Levinson’s perfect image as a marketer depends on the fact that whatever he touches upon yields considerable success. He is the progenitor of famous jargons such as - The Jolly Green Giant, the Marlboro Man; Fly the Friendly Skies of United, etc. He has put forward many innovative strategies that could boost a business by 30-40 percent. He has been the force behind making "guerrilla marketing" a household word and devising many advertising campaigns prevalent in the 20^th century.

Jay Conrad Levinson’s book "Put Your Internet Marketing on Steroids", gives a new dimension to the method of marketing. The book is an amalgamation of techniques and methods that most successful companies undertook, and here Jay tries to make a potion that works for Internet marketers as well. He guides you how to make profit even with a small budget. This is a welcome aspect for Internet marketers who usually start their business with a slim budget. The way to take market shares from competing businesses is also an art that you should learn from Jay Conrad Levinson’s business teachings. Jay brings an answer to people who are in search of viable methods to increase their profit. What more do you want if by applying his techniques your business receives a boost of 30 percent increase in profit. His concept of Steroidal Marketing is the buzzword that can shape this miracle for your business.

Jay Conrad Levinson’s methods are useful especially for Internet marketers and he contributes a column for EntrepMagazine as well. Other web-based columns include a monthly publication on the GTE and Microsoft websites. He has been a part of the 3Com Small Business Advisory Board and has served the Microsoft Small Business Council. His Guerrilla Marketing is a combination of a series of books, an award-winning CD-ROM, a videotape, a consulting organization and an Internet website. His business strategies have a firm foundation and thus it is recommendable to follow the line of action he suggests for making your business a thriving one.

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