Offline Gurus - Jeff Paul

ProgramCritique.com Review:

Jeff Paul is a well-known name in the world of direct marketing who used to carry ads in Entrepreneur and Success magazines. His famous book "How I make $4,000 a day sitting at my kitchen table in my underwear", as the name conveys deals with teaching you how to make quick bucks while sitting at any place of your choice. Earlier he used to look down on online marketing by treating the Internet as a bunch of kids but now the situation has changed and he can himself see the success of Internet marketing and the quick money it is making.

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His earlier book was a failure because it did not have sufficient information on the point that he was trying to sell. Rather it was the inducement to make you buy his second book for the cost of around $200. Moreover, the information contained in the book was not new and was very lengthy so that you needed to sit at a stretch to avail the guarantee given with the book. Even those who decided to return the book and get their money back had to fight hardy to get their money back.

The content of the book is old and not in accordance to the needs of today’s marketing world. Many people have complained about the tall claims in the book to make money but the truth is the other-way-round.  Moreover, after the order is given a phone call is received by the buyer for an offer to pay $5,000 to "help you get up and running". Therefore, the book does not have anything new in it to induce you to buy it.

In his program "Kitchen Table Millionaire's Club”, coaching is given by various experts on how to be a millionaire. However, the question arises that if the tips offered by these knowledgeable experts are of so much value why did not they use these tips for themselves instead of working for the trifle sum of $10 per hour. It becomes hard to swallow that someone teaches you how to walk when the other person is himself limping.

The tips given by Jeff Paul were good when they were new in the 1990s but now the time has changed and you need to adjust your strategy accordingly.

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