Offline Gurus - Lorrie Morgan-Ferrero
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She might be Ralph Waldo Emerson’s niece but her copywriting success is Lorrie Morgan Ferrero’s own hard work. Lorrie Morgan Ferrero moved out of a painful divorce with two sons and the necessity to support them to become America’s top-notch copywriter with an impressive clientele. Though Lorrie Morgan-Ferrero had an established history of being a freelance writer and journalist, the need to support her family made her delve into a whole new field of writing sales copy. Today she has written copy for diverse clients that include Mark Victor Hansen of Chicken Soup for the Soul fame, Alexandria Brown, the Ezine queen, and Les Brown, the legendary motivational speaker.
Lorrie Morgan-Ferrero began reading at the age of three and started writing at ten. She wrote effortlessly and became the only student in the history of her high school to become both newspaper and yearbook editor simultaneously. In her attempt to strive for success, she took to acting. After acquiring a degree in Journalism from a top J school, she moved to Holywood to launch her acting career. She had some success doing production and acting for an off-Hollywood production of Vanities, appearing in Baywatch for a summer, and in several Tae Bo videos of Billy Blanks.
Acting taught her about expressing herself and communicating but copywriting was something she had not even considered until 1999. She spent a lot of time, energy, and money learning all about copywriting and much of her efforts paid off since her marketing campaigns were successful. Most clients agreed that she built relationships through her copy and they just kept coming back.
Lorrie Morgan Ferrero worked hard and cracked the code to successful copy and she now shares her concepts with others through a biweekly called Copywriting TNT – Tips N Tactics and through her books for copywriting professionals and entrepreneurs called Red Hot Copy to Woo Your Target Market. She also takes teleclasses to help others produce good successful salable copy for about $89 a class. The schedules for these classes are announced on her Ezine.
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