Offline Gurus - Michael Masterson
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Michael Masterson is one of the world’s top copywriters. His writing skills have earned him a lot of money. He has authored several successful sales copies.
Michael Masterson’s glorious career in writing spans for almost four decades. He has taken only two breaks during these four decades - each lasting for two years. The first break came after a stint with the Peace Corps where he developed a liking for teaching and an appreciation for relative values. He took his second break at the age of 39 after retiring from the $100 million-plus business that he built with his partner.
Michael Masterson’s writings have a huge loyal following. You can read his writings in his e-newsletter that is available at earlytorise.com. It has helped more than 400,000 individuals in realizing their financial goals. He provides ways to investors to attain financial independence through his book ‘Automatic Wealth: The Six Steps to Financial Independence’. This book aims at providing solutions that lasts a lifetime.
Michael Masterson built dozens of successful businesses during his career. Two of those have grown beyond $100 million. He has owned and managed many companies of varied nature and structure.
Besides being a copywriter and an entrepreneur, Michael Masterson is also a great instructor. He offers techniques to other copywriters about how to make it big. Many people have benefited from his tips on sales letters and envelope formatting. These things may look simple, but they can be crucial in maximizing the appeal of your sales letters.
He shares his copywriting techniques with his readers through the book “Accelerated Program for Six-Figure Copywriting”. Many critics have dubbed this course as one of the best of all copywriting courses. Here, Michael Masterson and his co-authors teach you about the best way to package your sales letters for maximum benefit. The book analyzes and clarifies every point vividly. It contains several exercises that a reader needs to complete. It also carries several assignments that a reader has to complete and submit. People may find it a little taxing, but this is perhaps the best way to learn. Learning does not come through reading only. You need to practice hard for it. After going through the whole process, you will be able to write your own sales letters in an effective way.
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