Offline Gurus - Nick Usborne
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Nick Usborne is a dedicated copywriter for the Internet. His unique style of writing suits websites. His more than 20 years of experience in advertising and marketing has helped him develop a great understanding of business issues. His writings offer practical ideas. He has written many articles on marketing and effective online writing. He commands high respect as a consultant. Usborne is also a sought after speaker for corporate seminars and conferences.
Usborne has developed contents for big companies like Citibank, Chrysler, Apple, MSN, Diners Club and America Online. He has won more than a dozen awards in US and Europe for his quality work. He writes regularly popular Internet publications such as Business 2.0, Clickz.com and Marketing Profs.com.
Usborne is the author of the book - Net Words: Creating High-Impact Online Copy. Nick is no newbie of the Internet. The book offers clear ideas for both copywriters and business owners. It provides proven, cost-effective, low-tech solutions for Internet businesses. On the other hand, it is a useful guide for aspiring copywriters to understand the nuances of online writing. Web professionals can also add to the usability and appeal of their sites using the techniques in the book.
Besides copywriting and direct communication, Usborne also provides consultancy services. He helps companies and individuals structure communication campaigns. He stresses on delivery of the right message in the right way.
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