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Offline Gurus - Reece Franklin


Number of Customer Reviews for Reece Franklin: 0

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ProgramCritique.com Review:


Reece Franklin has wide-ranging experience in publicity and self-promotion. He is the author of The Consultant's Guide to Publicity: How to Make a Name for Yourself by Promoting Your Expertise. This book guides you on how to get the required publicity without spending a penny.

Reece Franklin highlights methods to get positive returns from this publicity so that it ensures an increase in your business. The author’s methods are based on his actual experiences in the industry for several years. He is a distinguished teacher in several colleges in California and runs a successful publicity agency.

Reece Franklin discusses the pros and cons of undertaking self-publicity versus hiring an agency for the same purpose. He feels that publicity in the form of quotations in the newspapers gives you more credibility in your field, as it is a non-paid form of promotion. His other writings include topics like marketing for the dental industry and other books on how to market inventions, which is an excellent primer for inventors.

Reece Franklin’s book on publicity gives you valuable insight into techniques and strategies for advertising your services. He adopts a simple writing style that makes the book easy to understand and he uses everyday examples to illustrate his view. First, he discusses ways to identify your selling points in the form of unique abilities or services.

Next he guides you to select the proper medium for promotion that will get the best results. He teaches you to develop promotional material in the form of news releases and newsletters. He advises you on ways to become a reliable media source by developing the right contacts in the prestigious newspapers.

In the book, Reece Franklin sets out a systematic approach to earn good publicity for yourself and teaches you how to measure the effectiveness of a publicity campaign. He uses examples of publicity campaigns in different media like radio and television and even helps you out to tackle a publicity disaster in case it happens. Reece Franklin has had a glorious career as a publicist and he shares these valuable experiences in his book that makes it a good buy and a must read for all those seeking awareness and promotions for themselves and their business.


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