Offline Gurus - Seth Godin
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Seth Godin has recently published, “All Marketers are Liars”, which is voted as the “best blog on marketing”. Another book Permission Marketing has been among the top 100 best-sellers for a year. He is accredited of publishing seven best-sellers dealing with marketing ideas and techniques. He is the founder of changethis.com that published the contentious “the Death of Environmentalism”. Godin is a noted entrepreneur and facilitator of new ideas.
Another of his publication, Ideavirus has gained great popularity and tremendous applause among people. More than 1,000,000 people have accessed the digital version of the book. The Miami Herald has rated Seth Godin’s book ‘The Big Red Fez’ on web design as the best business book of the year. Hitting the best-seller list in , and , ‘Survival Is Not Enough’ is based on redefining significance of change for those working for a living. Tom Peter sums it as a “landmark”.
Seth Godin has an expertise over different aspects of marketing. He has written about how individuals and corporations can deal with the rift the economy is undergoing. Seth has also authored one of the best-selling books on marketing titled as Permission Marketing. The book has been chosen Best Business Books by Fortune. Honors as the title of "Prime Minister of Permission Marketing" has made Seth Godin one of the most respected individuals in the marketing. Seth founded Yoyodyne, which is the industry’s chief direct marketing company.
Seth Godin further joined Yahoo and boosted the company’s Fusion Marketing Online program by integrating permission marketing, direct marketing and the Internet promotions. Through it, Yahoo could extend its services to clients all over the world. He left Yahoo in January 2002 but continues to act as an external adviser and consultant. He has high comprehensibility of his target market. Thus, he could recommend the right strategies.
Seth Godin’s books and courses deserve recommendation.
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