Online Gurus - Jeff Alderson
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Jeff Alderson was a professional Disk Jockey and his first website was a membership site for aspirant DJs. This was the start of his Internet-marketing career in 1997. He marketed an e-book - Secrets of a Successful Pro DJ as a downloadable file. This consisted of various Disk Jockey articles and tips. Although he had decent sales, Jeff was not happy with his performance as an Internet marketer.
Jeff Alderson’s immense interest in developing web traffic to achieve high search engine rankings was the main reason behind his exclusive interest in studying web designing and search engine positioning. Slowly, he became more involved in Internet marketing. Armand Morin provided him guidelines to develop search engine optimization software to create and sell products online. This led to initial development of Ad Word Analyzer. This is useful for a newcomer on Internet marketing. It costs $67 and Jeff offers a ninety-day refund guarantee.
Jeff Alderson had his first pay-per-click account with Overture.com. Thereafter he shifted to AdWords and gained more information by reading numerous books on AdWords. He used such information for adding more features to his software. These extra features were R/S Ratio for SEO, which is compatible with Keyword Effectiveness Index (KEI).
Ad Word Analyzer helps you locate less competitive words, which are relevant to your product and service. These thereby increase both quality and quantity of web traffic to your site. These words are most effective for usage in either title or description about content. Otherwise, you can use it at both the places for more effectiveness. You also need to test your ad copy repeatedly to get requisite amount of profit.
Later, Jeff Alderson developed Traffic Equalizer, which elaborates details about web traffic, ways and means of increasing such traffic and thereby bringing about positive changes in search engine rankings. The most difficult job of an Internet marketer is to develop a list of targeted keywords. You can locate them at different websites and membership sites. An important and reliable site is wordtracker.com, although it is a bit costly. Jeff Alderson’s products are simple to understand and install. However, you need to exercise caution to avoid penalization by search engines for using Traffic Equalizer.
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