Online Gurus - Jill Whalen
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Jill Whalen is a well-known name in the SEO (Search Engine Optimization). She started out by setting up her own website in the late 1990’s. She did not have much background in search engine optimization but her first venture was highly successful. She began optimizing websites around 1995 but started professionally only in 1997. Many claim that her initial success was attributed to the lack of competition in the field for which she was optimizing her website. Today, Jill Whalen is owner of the High Rankings. She has authored the book titled The Nitty Gritty of Writing for the Search Engine.
Jill Whalen also appears publicly at forums to share her views on search engine optimization. One such forum is her, High Rankings forum. Recently, she has also come under scrutiny for her optimization methods since they often don’t seem to work. She claims that a good optimization is one that can withstand the altering algorithms of search engines, but what many believe is that it is rather difficult to achieve any such state. Her method is called SEO copywriting and requires the printable text on a page to be rewritten, professionally. What she seems to say through her teachings is that search engine optimization is redundant and what website creators must seek to achieve is unique quality that will anyway make their site the best. According to her, no website can hope to achieve good rankings until the primary authority on the subject evolve themselves into it.
Most people debate that this technique sounds simpler than it actually is. This methodology can be followed where there is a lack of competition but websites that face diverse competition can hardly strive to be the best. Those using Jill Whalen’s method will have to invest substantially in rewriting text for their website rather than just adding a few keywords each time their ranking drops.
A work-from-home mom, Jill Whalen, became an instant expert in the Search Engine Optimization thanks to her initial success, but today most website owners and other experts challenge her views vehemently. Nonetheless, she still tutors many people on her method and is still considered something of an expert in the field.
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