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Online Gurus - Ken McCarthy


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Ken McCarthy has been a pioneer in Internet marketing. His company Amacord Inc., formerly E-Media, was one of the world’s first Internet-based businesses. He sponsored and organized the first ever conference to discuss the commercial potential of the Internet.

Ken has been a close observer of almost all new trends on the Internet such as web sites, online banner ads, BBS and web based marketing strategies. Before starting E-Media, Ken used to run another company - Marketing Solutions. He started it way back in 1989. It specialized in providing small and medium businesses opportunities to learn more about direct marketing forms for growth.

After the arrival of the Internet era, Ken decided to exploit the opportunities of this new medium and formed E-Media. Long association with different forms of traditional media helped him understand the pros and cons of each type of media outlet. He realized that Internet was free of many cons of the traditional media. Therefore, he decided to make the most of this new medium.

Ken has offered his services to numerous small and medium businesses. He also worked as a consultant to NEC's Biglobe, Japan’s largest online service, from 1996 to 2001. He authored “The Internet Business Manual”, the first book on Internet entrepreneurship published in the country.

Besides doing online marketing, Ken also started teaching others how to go about it. He was even instrumental in launching Marc Andreesen’s first Mosaic web browser for the San Francisco multimedia community. Ken presents useful information on Internet marketing through his seminars. He calls his seminars "The System". Usually Ken presents his seminars about twice a year. He has presented seminars for mortgage investors encouraging them to explore the potential of the Internet to expand their businesses.

Ken is popular among his audiences because of his eloquent style of speaking. He is one of the quiet Internet marketers, but people sit back and listen to him when he speaks.


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