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Online Gurus - Michel Fortin


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Copywriting is not a skill you are born with, it is one you learn, is what Michel Fortin believes. He was born with a minor disability and emotionally abused by his alcoholic father, but this did little to stop the reserved Michel from going out there to overcome his fears and pursue his dreams. A young Michel took to sales but low revenue forced him to file for bankruptcy at the age of 21. Yet nothing could stand in his way when he decided to capitalize on his unique ability to write persuasively and begin writing sales copy. He wrote ads and sales letters to attract clients towards him and before long he become the copywriting genius of the Internet age.

Today, 15 years later, Michel Fortin is the leading direct response copywriter and website consultant. He is known for his uncanny knack for making a non-profitable website, a highly successful business. With a vast client-base of individual entrepreneurs, marketing agencies and large businesses, and varied experience, Michel Fortin has sold millions of dollars of products and services with his extremely conversational and convincing sales copy. 

Apart from his convincing copy, Michel Fortin is also a natural public speaker. Michel often talks at conferences, boot camps and seminars around the world - charging as much as $1,500 to $5,000 a seat to attend! He has also appeared as a speaker at Armand Morin's Big Seminar Series and Carl Galletti's Internet Marketing Super Conference. He is also well-known for his teaching ability, which Michel Fortin amply demonstrates at teleseminars, such as WebCopyExplained.com and BoostMyResponse.com, which are with legends Gary Halbert and John Carlton.

Attending his seminars might be heavy on a few pockets, but Michel Fortin also shares copywriting tips, techniques, and resources through his free newsletter called The Profit Pill. Not only this, he has also authored books such as The 10 Commandments of Power Positioning and Power Positioning and his DVD How to Write Profit-Pulling Copy In 3 Simple Steps are freely available in the market. He has also contributed to over 500 publications including Internet.com and has appeared as a guest on several talk shows. Michel Fortin’s latest venture is his private website TheCopyDoctor.com where he coaches individuals to write effective copy by seeing him do it ‘live’ on video.


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