Online Gurus - Ralph Wilson
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Ralph Wilson is one of the pioneers of web marketing and has been writing on web related issues for more than a decade. He edits the newsletters Web Marketing Today and Web Marketing Today Premium. He acts as a consultant to several companies in and abroad on e-commerce.
His area of expertise includes search engine optimization and online marketing. He even offers personal consultation on these subjects with prior appointment. His website lists several reports on different aspects of web marketing like guides reciprocal links, search engines and the best auto responders available on the Internet for a nominal charge.
Some critics feel that his low priced reports are not worth much, but then he offers all information about a specific topic under one report and this is very useful for a novice seeking to start a web-based business. Nevertheless, Ralph Wilson runs one of the most comprehensive websites with real life examples that the reader can understand easily.
Ralph Wilson has authored a book, Planning Your Internet Marketing Strategy to guide a person seeking to start an Internet business. He explains the concepts and steps involved in setting up the business like your target group and a proper business plan, with simple examples to help you succeed in the web-based business. The book is exhaustive as he takes you through the entire process of mapping your flaws and strong points as well as being wary of your competition.
Ralph Wilson extends his web marketing expertise to all types of businesses and advises them to use search engines like the Yellow pages to increase their reach in the book, How to Promote Your Local Business on the Internet. It guides the small business owners on how to channel the power of the Internet like newsletters and using Google ad words to create awareness about their business in the local community. In the book, he discusses easy ways to build reader friendly web pages and teaches the reader how to create linkages to your website.
Ralph Wilson has written other short and simple books on other aspects of the Internet like e-mail marketing, starting a web business with very little money, and discussion of different types of software related to web marketing like payment gateways and ways to increase the conversion rate on your website. Thus, Ralph Wilson’s books are a boon to those seeking to start a web-based business.
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