Online Gurus - Richard Bayan
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You cannot talk of Richard Bayan without reference to his book Words that sell. The book has backed positive reviews from amazon.com and it is a popular choice. People writing for sales copies find it useful.
The book is a collection of words and phrases that are perfect for improving the sales copies. They consist of three main sections named as the grabber, the description and the decisive factor. The first part as the title suggests helps to attract the attention done through an opening question or statement. "Descriptions and Benefits" take the better portion of the book guiding you to communicate the worth of your product or service in a better manner. It depends on how you wish to approach the consumer whether the way chosen is appealing, thorough, convenient, enormous or anything else.
The author has put tremendous effort searching for the right kinds of words in sales letters, magazines and newspapers, etc. The book has in all 2,500 words and phrases. It also has a section that provides different offers and terms along with special strategies. Writing good sales copy requires a schematic dealing of themes and the book can greatly help you in formulating the copy with aptly chosen words. If you consider it among the "How-To" books then you may be disappointed, as the book does not deal with the copywriting rules.
Well it is the easiest way to explore the whole world of words that make difference when you sell. It would tell you that there are hundreds of ways to convey the same message. For example, you can say “reliable” in 57 different ways and “exciting” in 62 diverse ways. It covers various spheres that range from suggestions about word usage to the words that would appeal a specific target market. You can trust Richard Bayan and his much talked about work ‘Words that sell’. The book is worth reading and is a great aid for novices who wish to take up copy writing.
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