Online Gurus - Steve Hackney
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Steve Hackney is a successful Internet marketer and consultant. He has been into the Internet marketing for the past twelve years helping many business leaders all over the world to enhance their sales and profits. Steve markets many books on the Internet marketing, newsletters and some free mini-courses. Steve’s famous books include Expertise into Wealth and The Wipeout Technique. Both the e-books are in PDF format. Steve Hackney’s books are in circulation in more than forty countries with a clientele of over 6,000 worldwide. His product POWER Marketing Toolbox projects various techniques useful for all categories of businesses.
Steve Hackney elaborates on Directory Advertising or Yellow Page Advertising in his book - The Wipeout Technique. He is in favor of a direct response marketing approach to tackle all issues of marketing your products. Such direct response marketing is an effective way of profiting through placing ads in Directories, which helps you reach all types of businesspersons. However, you need to follow certain techniques and principles to convert directory ads into profits for your business.
You need to rewrite your normal ads using direct response marketing principles. This distinguishes your ads from other normal ones and helps you earn more profits. Steve Hackney’s book details entire process into seven simple steps with effective illustrations for easy comprehension. Steve goes a step further by giving both correct and incorrect approaches to copywriting. Thereafter, this simple and realistic book helps you test effectiveness of your ads and analyze their impact on your returns. All his marketing principles are the result of extensive research into the important areas of marketing.
Steve Hackney’s Expertise into Wealth is a membership site containing excellent information on various marketing principles and techniques. All information is up-to date with regular reviews and updates on every topic. All reports on Expertise into Wealth are in detail and contain whole information. Some reports run into many pages but contain valuable information. Excellent content in the reports provide sufficient information about different advertising traps and ways of evading them. Steve Hackney’s marketing advices are simple and easy to implement. They are effective for all businesses and always.
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