Online Gurus - Susanna K. Hutcheson
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Susanna K. Hutcheson is one of the most respected advertising and direct mail copywriters in America. She also works as a direct marketing consultant. Susanna specializes in web copywriting, radio commercials and direct response copywriting of direct mail. She was the first copywriter to market this type of service through the Internet. Susanna is popular among her clients from all over the world.
Susanna K. Hutcheson has a sales and marketing background. She had done B.A. in both Business and Journalism before completing M.B.A. Her articles tell how to achieve selling skills and marketing ability. She is also a writer of software reviews.
Susanna K. Hutcheson has been writing regularly since her first magazine article published in 1967. She started working as an advertising manager for a weekly newspaper after college. Besides handling the advertising, she used to write a weekly column and other news and feature articles. Then Susanna shifted to a California based daily paper. After working there as a staff writer for some time, she got a transfer to a daily newspaper in Missouri. Then she bought a weekly newspaper and run it for several years. Later she sold it and joined a major radio station as the Head Copywriter. In 1993, Susanna started her own venture Powerwriting, which provides copywriting service to clients worldwide.
Susanna K. Hutcheson has over 30 years of experience now as a Copywriter and marketing consultant. She is proficient in both business-to-business and business-to-consumer direct marketing. With her copies, Susanna has helped people to increase their conversion rate in business.
Susanna K. Hutcheson has authored several sales and marketing publications. She has written for numerous national as well as European publications. Her writings have found place in college textbooks also. She has taught writing at a small college in California. Some of the famous books and publications where she has contributed include “Marketing Online” by Marcia Yudkin and some Jay Conrad Levinson Guerrilla marketing books.
Susanna K. Hutcheson has won accolades from both critics and her clients for her works. She holds membership of several respected organizations. Those include National Writers Union, Direct Marketing Association, National Association of Female Executives, etc.
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